





Buying beliefs are the underlying thoughts and assumptions your clients have about purchasing your type of solution. Understanding these beliefs helps you create content that addresses their concerns and builds confidence in your offering.
Every potential client has beliefs about whether your solution will work, if they can afford it, if they have time for it, and if they're the "right type" of person for it. When you know these beliefs, you can address them proactively in your content.
"I'm a [your profession] selling [your solution] to [your ideal client]. What are the common buying beliefs and objections this audience might have? Include both positive beliefs that support buying and negative beliefs that prevent it."
"Based on these buying beliefs, create content angles that address each concern while reinforcing the positive beliefs about my solution."
📋 What You'll Get:
• Positive buying beliefs to reinforce
• Negative beliefs and objections to address
• Content angles for each belief
• Messaging strategies to overcome resistance
• Social proof opportunities